The humble testimonial.
What’s that mean? I hear ya say. So, testimonials are a HUGE deal when it comes to social proof, they allow you to show people that it’s not just you who says your products/services/programmes are ACE ~ other people are backing up your claims. Marketing law dictates that we say our own stuff is fab and people get that. The credibility rises MASSIVELY when someone else says it too.
How To Get Testimonials
The first thing to think about is capturing feedback. I know that for lots of people they get little pieces of feedback hit their messenger or their inbox ALL the time BUT they tend to be a little bit ignored. That’s because we are more willing to grab on with both hands to negative feedback and tend to not give too much air time to anything that is positive.
WE GOTTA STOP THAT ALREADY.
The feedback that lands in your inbox can absolutely be used as social proof/testimonials within your business. It’s really easy to shoot a little message back to the gorgeous feedback giver along the lines of “I’m super happy that you loved ………………. would you be happy for me to use this as a little testimonial.”
I use this kinda feedback as a “real time share” that I do over on my Facebook Page. I pop out a post which has a couple of emojis attached to it the title line “real time share” then I share the lovely feedback and tag in the page of the lovely Rockstar who provided the testimonials.
📝QUESTION 📝 ~ what’s your version of that? How can you use those little snippets of feedback productively in your business?
This is a great way to get started with testimonials and feedback because it might be a comment about something that you shared on Social Media or something that was in your newsletter or something that was on your blog.
NEXT ~ asking for feedback. When you are working with clients it’s so important that you ask them for feedback. Joyfully happy clients will be more than willing to share their feedback with you and constructive feedback will help you to improve your services and make more happier clients. Without feedback you don’t know the impact you’re making.
You can ask when you speak to people after your work with them has finished, you could include it in the covering email that is sent with your invoice, you can have a feedback email that goes out to your clients after payment of their invoice. The thing I would say is that your urgency for the feedback isn’t quite as urgent for your audience so make it easy for them. You might want to have them leave feedback on your Facebook Page, you might have a little feedback form for them to complete or if you are talking to them then you could take some information and send a little testimonial back for them to approve.
How To Get Testimonials When You First Start Out
Here’s a little list you can use to get some feedback rolling in your business;
- Start collecting those little bits of feedback that people are providing you with to your blogs, newsletters, social media posts etc
- Look at the people you’ve helped already (whether for free or not) and ask them for some feedback that you can use.
- Offer people some help and support in exchange for their feedback (you can also charge for these and might do a reduced rate to keep the exchange fair).
- Start collecting feedback the minute you start to serve your clients (whether it’s sending them products or providing services or programmes)
Achieving Feedback If It Feels Harder
I know that for lots of people it’s hard to quantify the shifts in their crowd when they are working together. I work an awful lot with people to shift their mindset and build their business and whilst the business building and quantifying the financial return is very quantifiable often the mindset stuck is more dramatic but less quantifiable. How do you deal with this? For me you can work with testimonials that describe the difference a client feels right now. Testimonials AREN’T about BEFORE & AFTER situations that we see in the diet & weight loss industry. They can often log a journey your client has made and how they FEEL as a result.
Sometimes it might be easier to work with Case Studies (longer pieces that serve as testimonials) because they will be just as compelling (if not more) to a short base testimonials.
Testimonials can be in a variety of formats;
- Short form (a little snippet ~ I use some of these on my website BUT equally I love to do the little “real time shares” over on my Facebook Page)
- Longer feedback
- Case Studies
- Video feedback/interviews
- Where possible I would share the feedback with a name (and even photo if you can). If people are reluctant to you using their name then can you use their surname only, their initials or simply their first name? Feedback tagged “anon” can often make people think you’ve made them up (although I totes know you wouldn’t)
- Feedback can be turned into imagery
- Don’t just share them out there once, you can use feedback on a regular basis because this truly enhances your credibility.
Don’t be shy, start sharing testimonials TODAY!