Building your list is super important when you are developing your online coaching, mentoring or training business. Your list is, what we would have referred to in the “olden days” as your database or rolodex of contacts. It is the people who have raised their hand and agreed that they want to hear more from you, they want to be part of your community and would love your advice to fall into their inboxes on a regular basis. If we want to put it the stuffy way then it’s Permission Marketing.
Let’s start at the beginning…..
Why do you need a list?
It’s important that you have a subscriber list for a number of reasons, so here goes….
✔️ What would happen if your Facebook Page or Twitter Feed was to be closed down? How would you contact your crowd then? It’s no use shaking your head and saying “ah but that will never happen.” It can and I know people it has happened to. I can recall two separate business ladies, on separate occasions, going to bed one night with a couple of thousand page likes, active communities, platforms from which they drove ALL of their sales and waking up in the morning to nothing, all gone, disappeared. No real explanation – their pages had been shut down. If you have a list then you have direct contact with at least a proportion of your crowd.
✔️ It allows you to add extra value to those in your inner crowd.
✔️ It allows you to offer your subscribers first dibs on your products and services, as well as discounts.
✔️ It allows you to stay top of mind by providing them with regular, valuable, e-newsletters.
✔️ Your list are usually the first people to buy from you.
✔️ Your list are your cheerleaders.
What not to do with your list…
❌Constantly SELL, SELL, SELL, SELL. It’s important that you view your list as a greenhouse or a nurturing pool, you view it as an arena to help your crowd and provide genuine value to their world. Regardless of whether they buy from you or not they should be able to learn things which they can implement in their life or business that will improve their current situation.
❌Pass on their details to anyone else!
❌Leave it dormant to gather dust and cobwebs.
So, How Can You Get More Email Subscribers?
The best way to build your list is to provide MASSIVE value to your audience and for them to feel that if they aren’t part of your crowd then they are going to miss out. They won’t get the super valuable information that you are offering!
As you might already know I hate the the fact that people talk about offering sign up bribes or bait to increase your list size/subscribers. I like to think of it more of your opportunity to share your gifts with your crowd, let them try before they buy, add value to their world & give them a little present in exchange for their email address.
So, What Can You Use As A Sign Up Gift?
✔️ An E-Book
✔️ A Mindmap
✔️ A Checklist
✔️ A Cheatsheet
✔️ A Blueprint
✔️ A Webinar/Video/Class (live or pre-recorded)
✔️ An Audio Recording
✔️ A Planner
✔️ A Discount Code/Voucher
✔️ A Bundle/Pack on a particular topic
✔️ A Worksheet/Workbook
✔️ An Ideas Sheet
✔️ A Tracker/Synopsis Sheet
✔️ Insider Tools/Tricks & Tips
✔️ A Guide
✔️ How To Instructional (either written or video format)
What You Need To Consider When Making The Choice Of Your Freebie(s) Type Is:-
✔️ The content must be directed at your crowd, it must be relevant to them and solve a problem they are struggling with.
✔️ The content must be in a format which your crowd will want to consume it. There is no point in putting together a 90 minute webinar that is available for a limited time only if your crowd are time poor for example.
✔️ It must be genuinely useful, I see lots of freebies that look awesome but actually their practical use is limited.
As a quick recap – deffo get going on building that list, take your list building seriously, make sure that you are coming from a place of giving (and not bribing or baiting!), put together a fab sign up gift (directed at your crowd, which is valuable and useful).
If you need a little more help building your list then you might want to check this one out….
Let me introduce you to…
Sky Rocket Your Subscribers
Do you need to get building your list? Has the whole list building malarkey been a little lack lustre of late? Check out this Masterclass, Workbook & Action Sheet that will help you to sky rocket your subscribers and get that list building quickly.