The thought of seeing your words, your ideas and your phrases on Social Media but posted by someone else can seem spiky at best, wobble-some and very, very defensive, hurt and angry.
BUT, let’s look at it another way.
If you have inspired someone else then that means you are doing good stuff.
If people are looking on and feel like they want to replicate your newsletter title or your blog title or article or your content, words of phrases then you gotta be doing amazing work. No-one seeks out crap to copy.
Firstly, be re-assured that even if someone tries to work an identical replica of your business then that won’t work. It doesn’t include your energy or your personality. It simply isn’t you. You do your stuff, your way. PLUS they will always be a few steps behind in any event.
It’s also the case that when you seek to share your views, your teaching and your guidance that people often take on the stuff that you say, they see it as successful and they emulate that strategy within their business. I know that when I worked in corporate it was really easy to spot who people had trained with. As a trainee lawyer I took on a look of the style of my mentor and that happened to most people as they sought to find their feet. It was perfectly normal.
I know that in business it can feel very spiky and I often have Rockstars coming to me and saying that someone else has copied their stuff. I find that more often than not this is purely an over enthusiast student of your work who has been inspired by your content. 9 times out of 10 they are absolutely mortified by that fact that upon looking it through it’s very similar.
I know that I have helped a lovely Rockstar deal with this recently. My first piece of advice was “don’t go in on the offensive.” Going in an an accusatory manner simply gets people’s shackles up and sets off the whole discussion on a bad footing. I’m not saying that you have to let this matter go un-noted but what I am saying is that making that initial contact should be done without it being infused with emotion and you diving straight in with words like “cease and desist.”
A pleasant note to a page owner or a website admin can often deal with this matter and, as I say, they are often mortified at how similar there work has been.
Be kind, they probably didn’t mean it in a nasty way. They see you as an inspiration and they have perhaps crossed that fine line between being inspired and down right copying.
You are not being a walk over, you are seeking to resolve the matter without ill feeling and conflict.
It’s then all about how they react and respond.
If you feel that there’s a massive issue in relation to the similarity then you can seek legal advice and the words “cease and desist” may need to be muttered. I find that these circumstances are certainly much more few and far between. You also need to consider what it’s worth to you to go down a more aggressive route. Is it worth your time & energy? I know that I have had circumstances in the past which I really did want to prove that I was right, I was locked on to that element of proof UNTIL I realised the cost to me. I knew I was right, why did I need to get my teeth into proving. Every second that I was giving energy to that situation then that situation was being fuelled and that fuel & energy couldn’t be used to grow my business and serve the pants off my fans.
- See it as a compliment that your work is good
- Don’t ignore it if you feel it needs dealing with
- Let the emotion discharge a little first
- Be Kind at the outset
- Get legal advice if you need it
- Consider the time and energy that the situation could drain from you.