The lovely Sarah Cornforth aka The Productivity Princess shares her story from Insomniac to total productivity ninja…

Four years ago I was made redundant from my role as a Project Manager for a big national company. I wasn’t sad or worried when this happened, instead I was relieved. At the time I had no idea what I was going to do. But a few months later I was due to go on a trip of lifetime which I had been planning for over a year. I was to climb to the top of Mount Kilimanjaro in Africa. And I couldn’t wait. I had no idea how much of a life changing experience this was going to be. The challenge of the mountain was tough, I wasn’t as mentally prepared as I would have liked and I suffered quite badly with altitude sickness. However, this journey became almost spiritual for me. And although I didn’t come down the mountain knowing what I wanted to do next, I had created a huge mental list of what I didn’t want my life to be like. And I knew from that moment on, things would never be the same again.

After coming back from Africa, I started in business as a Virtual Assistant. I attended every local networking meeting I could and my clients numbers increased until I was unable to take on any more.  

However, there was a problem. I had suffered from insomnia for years, and each year was worse than the last. Being self-motivated was a struggle and I knew I needed to do something about it. I became obsessed with productivity and energy management. I started sharing my new found knowledge and tips with my social media audience. People loved to hear about this stuff. Although my reasons for becoming obsessed with productivity had been personal, I realised that other business owners just like me, needed this too. Women in business have such crazy busy lives with limited time to work and grow. So after two years of being a VA, I rebranded my business and The Productivity Princess was born.

The biggest turning point for my business was finding like-minded business owners online. This totally changed my life, and my business. I joined an online programme run by Emma Holmes from Coaching Rockstars, and very quickly became involved in the Facebook group. The women in there were amazing. Without the support from Emma and the other members of the group I would never be where I am right now.

The group gave me confidence to try new things, to get myself out there for the world to see. Emma even held my hand at my first photo shoot, something I had been putting off as I was terrified of being visible.

I started to create online programmes to show other business owners how to be more productive. Everything I was doing as The Productivity Princess made my heart sing. Everyone I helped to be more productive brought me so much joy and happiness. And finally I was exactly where I was supposed to be.

Now don’t get me wrong, it hasn’t always been an easy journey. The skills I use in my business now, I didn’t have when I first started. The learning curve has been huge. I have made mistakes, I’ve tried things that haven’t worked and not everything has been a success. But each and every experience has brought me closer to where I want to be.

I feel as though I am on a mission. I want to make being in business as easy as possible for the wonderfully talented ladies out there. The gifts that they have to share with the world shouldn’t be stopped by feeling overwhelmed or disorganised. These things can be fixed. Their energies should be going into creating and doing what they’re here for.

When I look back at how far I’ve come I can’t quite believe it. The person I am today is unrecognisable from the old me. I have transformed from being shy and scared to confident and creative. The first blog I ever wrote for my business was just dreadful and my first online video was horrendous. If someone had said this time last year that I would be selling online productivity programmes I would have laughed very loudly indeed.


You can follow the lovely Sarah on Social Media >> click here <<

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