I’m not talking here about all the flitting ideas that run through your mind about blogs you could/should be writing – that’s a totally different blog.

I am talking about making sure you are covering your specialist subjects.

I know that it’s easy to get a default favourite subject that you could talk about all day long, a subject that flows so much easier than any other, a subject that feels safe and homely.  For me it’s Mindset & Visibility, I have lots more blogs on those two topics than I do on anything else.


Because it’s the stuff that;

  • I am absolutely passionate about, 
  • I see on a daily basis being an issue for people 
  • I am full of lots of little tweaks in these areas that can catapult people forwards 
  • These are the most common SOS issues I jump on the phone with people about 

I BLOODY LOVE sharing this stuff

BUT, it’s not the entirety of what I teach or the whole story for what people need to do in order to build a big business.  I share other stuff too and that stuff needs to be part of my content plans too.

A good way to see where you’re light is to look at your blog categories.  If you have already set up categories that is as I see lots of sites where the blogs are simply feeding in as an “uncategorised.”  Ok, so if you are one of those peeps without the categories then lets start there.  Bring together a list of categories about the things that you talk about to your audience.  I have included in mind (but not exhaustive) list building, blogging, productising, mindset & confidence, pricing/money & sales, speaking. launch, message, marketing and visibility. What do your categories need to be?  Write them down now, create categories on your blog and then add the blogs into the right place.

It might be that once you have created that category that there are previous blogs that you would like to retro-fit into that category. The easiest way to do that is like this..


Next – check how many blogs you have in each category and see where you are light.  It might be that you need to knuckle down and get a couple written in those areas.

Use a content strategy to bring together a bit of an editorial plan to include all those categories moving forwards.  It’s good to have an outline of what needs to be covered but it won’t always work that you follow it in order.  I like loose planning and not rigidity.