Is your website feeling a bit unloved, sitting there all alone and waiting for somebody, anybody to visit it?
There’s nothing worse than building your website, releasing it into the wild and …. nothing, zilch, nada, tumbleweed. This is normally the point that business owners shrug their shoulders and just feel pleased that they HAVE a website, regardless that nobody visits it and it just sits there gathering dust.
But it needn’t be this way! Your website should be pulling its weight in your business. It isn’t just a nice to have, but a tool for selling, serving your crowd, getting your business seen and building those all important relationships. Give your website some love and it will repay you with sales!
So how do you ‘fix’ a lazy website or build a hard working website that attracts loads of traffic (visitors to your website), the right traffic and guides them to buy from you? Which, let’s face it, is WHY you have a website in the first place.
No worries – I have put together 7 easy, but really effective, things YOU can do to rock your website.
1. Speed it up!
There’s nothing more annoying than a slow loading website. But it’s not just your visitors you are annoying, search engines hate it too and will penalise a slow website by not showing it high on searches. Aim to get your page loading at under 5 secs (under 3 secs if you can).
First, test how fast your pages load using free website speed tools such as pingdom https://tools.pingdom.com/ or https://gtmetrix.com/. These will show you your overall page speed and what things are taking AGES to load.
Now you are armed with some details you can get to work:
Look at whether the server is taking an age to reply.
Slow server speed is a killer. If this is losing you vital seconds, then you may have to consider changing hosting. I use Siteground as they are super helpful and super whizzy fast (affiliate link – https://www.siteground.com/go/hostingiuse).
Squish your images.
A great site should have great images but if you just upload images straight from your phone, or an image sharing site they will be HUGE (capitals were so needed there). You should aim to squish the file size of your images down to under 500kb at the very most.
You can also use a plugin your website such as WP-Smushit to squish them down further on upload.
Are plugins holding you back?
Cull any that you don’t need and try to use as few as possible. If your speed results show a particular plugin taking FOREVER to load then consider using an alternative.
Clear out old stuff.
Old pages, old posts, old images, old links that go nowhere – chuck ‘em out.
2. Get to know what works
If you don’t know what is working and what really isn’t on your website, you can change it.
Website analytics should be your friend. I know, it’s data and can be confusing and clunky, but it’s a wealth of information about how your website is being used. There are many alternatives to google analytics too (I hate google analytics). Try Mouseflow or Hotjar for a more user-friendly visual representation of what visitors to your website are doing.
Things you need to look at:
Bounce rate – this is where people land on your page and bounce right on out again. You want to keep them on your site and keep them interested and guide them to more things they will find interesting. Try to get a low bounce rate by making your pages and posts more engaging and pointing visitors where to go next.
Traffic acquisition – where you are getting traffic from? Are those blog links you posted on FB yesterday resulting in click throughs? If not, you can test what will work.
Popular pages – Look at what pages people are first visiting on your website. If they bounce right on out again then work on making those pages more engaging. Rinse and repeat.
Exits – What pages show a higher exit rate? How can you encourage them to stay on your site or go to buy something. If people are exiting after buying, then hooray!
3. Be social
If you don’t share links to your website, then you aren’t advertising your website. Share share share and then share some more. Old content, new content, bits of content, tips, tricks, freebies, products or just a link to show off your website can all be shared on social media or linked to from other websites. The more interesting paths leading to your website the better.
- Package up your links differently each time. Write something a little different, use a different quote and a different picture.
- Test what sort of content gets people to click through
- Sharing content engages and helps your crowd so don’t hold back, they might have missed out the last time you shared it so share it again.
4. Where are you?!
This one is surprisingly simple but often forgotten. Make sure your contact details are REALLY easy to find. If you don’t want your phone ringing off the hook then include a really obvious contact form or even a messenger bot or live chat. Just make it really super easily clear HOW they can contact you.
5. Use the right words
Search engine optimisation (SEO) isn’t a dark art – promise. In fact it can give you some good content ideas about what your customers are searching for online. A few tweaks to the way you write content and add it to your website can make all the difference in getting seen.
- Do a bit of keyword research
- This needn’t be complicated and you don’t need to produce an in-depth report with graphs for yourself. Just delving into popular searches on Google can give you lots of ways you can answer your crowd’s questions and solve their problems.
- The easiest way to see what people are searching for is to pop on over to Google.Type in a key phrase (the more detailed the better – such as ‘how to manage my own accounts’ instead of ‘accountant’) and see what other ‘related search items’ are suggested at the bottom of the page.
- You can then write content the SOLVES the problem people are actively searching for on the net..
- Use those keywords and detailed key phrases in your page titles
- Use those keywords and detailed key phrases in your blog titles
- Use those keywords and detailed key phrases in your headings. Adding key phrases into heading 2 and heading 3 and breaking up your text so its easy to read (and skim) boosts your SEO score (yay!)
- Add alt names to your images (with your keywords – of course!). When you upload a new image, just get in to the habit of clicking the alternative text box and entering a useful and keywordy description of the image.
6. Love your links
Google loves a link, as long as it is helpful. To give you an idea of how many links to include, each 1000 word post should include about 5 links to other super helpful content on your website. BUT with all things website, don’t include links just for the sake of it, make sure each one is actually helpful to people clicking through.
7. Say hello
Big business or small business people buy more from people. Add a bit about you, introduce yourself with a video and talk to people personally rather than as a faceless company.
Katherine is a true Business Beautician fairy. Half arty farty designer and visual brand expert and half techie geek, she specialises in getting female entrepreneurs to rock their brand online through consistent visuals and spot on web design. A one stop shop for getting your brand message sorted!
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