Aaaaggggghhhhh!!! SEO – I know, I know, it makes you feel slightly sick and seems to be something that’s best left at the bottom of the to do list
SEO can’t be ignored. You want more people to find you, right? You want your lovely crowd to type in their questions to the Question Answering God (which is Google) and you want to appear on PAGE 1. Page 4 doesn’t cut it – who ever gets to page 4!! SEO isn’t a quick fix marketing technique, it’s not going to bring you masses of sales overnight. You need to think of it more as a slow, consistent, steady burn that’s marketing away from you in the background. Lots of people get told that they can be guaranteed a page 1 rank in Google if they take out this magic package on offer to them but unless the search term is so obscure (and people are probably not going to be typing it into google in any event) then no-one can give you that guarantee. You also need to remember that Google can change it’s algorithm and other people can appear with the same search terms as you out of no-where so it’s a constantly changing beast and something that you need to work on regularly. My other tip is not to design your full site around your search terms either. You don’t want to make your site suck in the user experience rankings just to get good SEO because if they find you through SEO they are unlikely to stick around if the site is pants because you simply designed it to be found.
So what can you do to enhance your SEO and get your coaching business found on Google?
1. Know Your Key Words
What are your crowd looking for? Think about the words that they may be typing in to the search engines. Questions that they may be asking for responses to and words that they will be using.
2. Spend some time brainstorming the words and phrases.
I then use a fab little tool called Fresh Key to help me to bulk out my ideas and bring together a list of words and phrases that I want to be found in the search engines with.
3. Write Fab Blogs
Use the information that you have gleaned above in order to write blogs on the subjects that you want to be found for. Make sure that you are thinking about the titles that you are using in those blogs and the use of your key word throughout the blog. It’s a bit of an art form to get this right at first in view of the fact that you need to ensure your keyword is prominent but that the blog remains readable and interesting to your crowd. Include backlinks to other content on your blog within blogs so people can find out more about subjects you mention (it’s also fab for search engines) AND, make your blogs shareable. I have the plugin Flare that I use on my blog so that with the push of a button my crowd can share my articles on their own Social Media platforms.
4. Use A SEO Plugin
I have a WordPress website (I love WordPress) and the plugin that I use in order to ensure that I am getting it right with the SEO work within my blog (and also on the pages of my site) is YOAST. Yoast allows you to type the key word for your blog into it, write a meta description (the couple of lines description that you see within Google below the websites they are suggesting) and works out how good the SEO is for that blog. Yoast uses a traffic light system to rate your blog and you are aiming for the green! It will also give you suggestions of how you can enhance the SEO on your blog or page which is super useful.
5. Make Friends With Analytics, Google Bot & Webmaster Tools
I know that for most people this one is going to make their eyes bleed. You don’t want to hear me talking about the tech behind your SEO and what you need to do BUT this one is really important. This is the one that helps shape your decisions of the type of content to include in your site and checks that Google is finding your site and making sure that you are on their radar when search terms are entered into the box. I have the plugin in Count Per day On my website which keeps an eye on my website traffic and lets me see how people are finding my website, the search terms that are being used as well as the most popular blog and pages of the day, week and overall. It’s a fantastic tool to gather data from to see where your traffic is arriving from your site from, how they are finding it and what is the most popular content. You NEED to set up Google Webmaster tools. You do this by heading over >>here. By adding a little coding to your website you can set up a communication between your site and Google. You can index all the pages of your website over on Webmaster Tools.
6. Keep An Eye On Your SEO
This is not a put together, set running and forget strategy. Make regular time to work on your SEO, check your Webmaster Tools and analytics and give your site a little SEO health check.
7. Use Google + & You Tube
Google give preference to it’s own content – FACT! Google + has been a Social Media network which has never really set sail (other than amongst the techies). You might feel that your crowd just aren’t there BUT it’s a fab place to share your blogs to have another place for Google to find you in terms of search and Google + content will very often take preference to another other 3rd party websites when Google returns it’s search results. You Tube is the second largest search engine in the word and simply can’t be ignored. If you are (and you really should be) recording videos for your crowd or doing vlogs then make sure you are popping those in You Tube (and sharing on Google+) too.